In focus: Shining the light on British Fashion

Throughout Russell & Bromley’s journey, we’ve been committed to lasting style and inspiring people to feel exceptional every day. We continue to pride ourselves in supporting the long legacy of British Fashion and championing this ever-evolving creative landscape.

With the return of London Fashion Week, it’s officially the season where the light shines brighter on British Fashion. So, what better time than now to share the exciting initiatives we’ve launched this year to continue championing our commitment to British Fashion...


women fisherman in black



For 2024, we’re proud to announce that Russell & Bromley have become a Patron of the British Fashion Council (BFC). Embarking on a Patronage with the BFC is an important milestone for Russell & Bromley’s journey. As a brand, we’ve chosen to become a BFC Patron as we’re strongly committed to driving and supporting the thriving British Fashion industry.

As Patrons, we will play a key role in supporting the BFC, delivering significant and impactful programmes that benefit the industry at large. The BFC exists to empower and engage all within the British Fashion industry to play their part in positive growth, in becoming an industry with purpose, and as a Patron, our contribution to this is vital.

We’re excited to be joining a unified community of brands that advocates for creativity and innovation, whilst collectively supporting and championing the fashion industry to keep growing.


modern spiral staircase


This Spring, we’re championing emerging young talent by partnering up with footwear students at London College of Fashion, University of the Arts London (LCF) on a student project.

At the end of February, we’ll be visiting LCF’s brand-new state-of-the-art campus at East Bank on the Queen Elizabeth Olympic Park, to announce the student winner of our Russell & Bromley x LCF BA (Hons) Cordwainers Footwear brief which has tasked rising young designers to dream up a new collection for Russell & Bromley Autumn 2024.

a comment from Jennifer Anton, brand director

The second-year students have been working for a term on the live industry brief, with the winner securing a 3-month internship at the Russell & Bromley head office and cash prize. Mid-term check-ins with the Russell & Bromley team and visits to the brand’s archive at head office have helped bring the brief to life, whilst giving the students the opportunity to learn and be guided by industry experts along the way.


sun coming through the glass roof of the big building
a word from course leader, Sarah Day

From concept development to prototype execution, students brought fresh creativity and showcased a spectrum of skills. From all the designs being submitted as part of this project, there will be one overall winner, and two runners up, selected by a Russell & Bromley judging panel.

a word from course leader, Sarah Day
Russell and Bromley logo


To mark the return of London Fashion Week, and as part of the British Fashion Council’s City-Wide Celebrations, we’re delighted to invite you to an exclusive shopping event at our Oxford Street, Mayfair and Kings Road, Chelsea stores.

Russell and Bromley black tote bag and cup of coffee


Oxford Street, Mayfair

15th – 16th February, 10am - 4pm

(Calligraphers 12 - 4pm only)


Kings Road, Chelsea

17th – 18th February, 10am - 4pm

(Calligraphers 12 - 4pm only)


Discover our new spring collection in store, whilst enjoying a complimentary hot drink from our friends at High Grounds. Plus, receive a free Russell & Bromley tote bag and bespoke personalisation from The Modern Calligraphy Co* with your in-store purchases.

We look forward to seeing you there.



Mayfair Store: Russell & Bromley, 395/397 Oxford Street, W1C 2JY

Chelsea store: Russell & Bromley, 64 King's Road, SW3 4UD

*Limited quantities available. While stocks last.